Global Design Distribution (GDD) and JIANGNANBUYI (JNBY) are thrilled to announce a strategic partnership with Established and Sons (E&S), a leading design and innovation company. The two prominent investors, GDD and JNBY, will jointly own a majority stake in E&S. This exciting collaboration marks a significant milestone in E&S 's journey, opening doors to unparalleled opportunities and accelerating growth on a global scale.
Established & Sons is a British brand representing all that is innovative in contemporary design. By supporting the best creators of our time, it has built a collection for people who are passionate about design, presenting imaginative products with style and personality. E&S has partnered with over fifty globally renowned designers, creating countless products that blend aesthetics with practicality. With a global presence, its products are highly regarded in both residential and commercial projects. Adhering to the spirit of E&S, GDD and JNBY will remain dedicated to its core values of creativity, innovation, and design excellence.
GDD, headquartered in the vibrant city of Shanghai, is a powerhouse in global design distribution, renowned for its commitment to fostering creativity. With an extensive network and deep industry knowledge, GDD brings invaluable expertise to E&S, ensuring enhanced market reach and access to new, diverse audiences.
JNBY, listed on the Hong Kong Stock Market, is a dynamic and forward-thinking company that shares E&S passion for innovation and design excellence. This strategic investment underscores its confidence in E&S vision and aligns with its commitment to delivering groundbreaking products and experiences.
Together, GDD, JNBY and E&S are poised to embark on a journey of collaborative innovation, setting the stage for the next chapter in design excellence. This partnership will bring together diverse perspectives, ideas, and talents from both Eastern and Western design sensibilities, fostering a rich and inclusive creative environment. With the support of GDD and JNBY, E&S aims to solidify its position as a market leader, setting new standards for design excellence and innovation. This partnership will leverage the strengths of each entity, fostering synergies that will drive creativity, elevate our design portfolio, and create a lasting impact in the global design landscape.
About Established & Sons
Established & Sons is a British brand representing all that is innovative in contemporary design. By supporting the best creators of our time, it has built a collection for people who are passionate about design, presenting imaginative products with style and personality. Taking a unique approach to collaboration, the company develops and produces work by leading practitioners and nurtures the careers of young designers. Designers and artists are afforded the freedom to explore their own language, advancing pioneering ideas that deliver exceptional furniture and lighting collections. Combined with Established & Sons’ commitment to skilled craftsmanship and cutting-edge manufacturing techniques, this produces intelligent designs that are at the same time diverse in the extreme and united in their quest for the extraordinary. The Established & Sons collection includes some of the most important examples of 21st-century design. Many of the pieces have been acquired by international museums, galleries, institutions, and private collections. These designs have often set the tone for the global conversation on design and mirror the essential character, style and identity of London – the birthplace and home of Established & Sons.
About Global Design Distribution (GDD)
GDD is a brand distribution business who is committed to offering a contemporary design brand matrix with unique aesthetics to the global market. Headquartered in Shanghai, the company has established offices across Asia, the United States, and Europe, strategically connecting and integrating their global resources. Thanks to the years of experience of the company's founders, Yu WANG and Xiao LU, in the fields of art & design and the retail industry and combined with the core team's cross-industry expertise and diverse perspectives, GDD provides its partners with comprehensive and efficient distribution services, brings innovative operational models to the industry, and offers unique choices to the market.
The brand matrix of GDD encompasses four major categories: designer furniture, home decor, lighting, and leisure lifestyle. GDD has successfully expanded a broad and high-quality sales network in the Chinese market for over thirty design brands; utilising efficient and diverse marketing strategies, GDD tailors 360-degree marketing plans for each brand; while ensuring reliable warehousing and logistics services and providing operational service support through the independently developed ERP & CRM system, DesignPod.
About JIANGNANBUYI (HKEX: 03306)
JNBY is a leading designer brand fashion house located in Hangzhou, China. Founded in 1994, the Company is now ranked No.1 in the Chinese designer brand fashion industry in terms of total retail sales, and well recognized by its noteworthy progress made with ESG as an integral part of its business strategy, innovation, and operations.
Holding to the mission of “Better Design, Better Life”, the company is dedicated to building a living environment by providing high-quality fashion apparel, footwear, accessories and home products under a portfolio of brands including JNBY (women's wear), CROQUIS (men's wear), jnby by JNBY (kids' wear), LESS (women's wear), POMME DE TERRE (kids' wear), JNBYHOME (home decor and lifestyle) and RE;RE;RE;LAB (a sustainable-lifestyle brand).
The Company has nearly 2,000 stores located in 12 markets worldwide, serving a global customer base. While celebrating its 30th anniversary, the Company is aiming to go beyond to increase its global presence in fashion and design. In the meantime, its rich resources and experience will certainly empower further development of international design brands in China.